Free tools · Website grader
Free tool no. 2 —
The 21-point inspection, turned on your website.
You inspect systems for a living. Fair is fair. Thirty seconds, no login, and findings written in English instead of jargon.
A word on why these checks matter. Your customers meet your website the way you meet a stranger’s mechanical room: they judge fast, from small signals. A padlock in the address bar. A page that arrives before doubt does. A phone number that dials when tapped. None of these is glamorous, and all of them are the difference between the call made and the call lost — multiplied by every visitor, every day, in every season.
Search engines run the same inspection with less mercy. Speed, structure, and schema are ranking inputs; a site that fails them starts every race from the back. The grader shows you the race position. What you do about it is, as always, the owner’s call.
From the counter
About the inspection
What exactly does the grader check?+
Twenty-one points across four categories: delivery (HTTPS, response time, page weight), mobile readiness, search plumbing (title, description, schema, canonical), and conversion equipment (click-to-call, booking paths, emergency language, reviews, financing). Each finding comes with a plain-English explanation.
Is this as thorough as a full audit?+
No — it reads your homepage the way a search engine first does, which catches the loudest problems. A full audit adds Core Web Vitals field data, every page, rankings, citations, and your Business Profile. The grader tells you whether that deeper look is worth scheduling.
Can I grade a competitor?+
The tool grades any public website, and we cannot stop you from having a very satisfying afternoon.
My grade was bad. Now what?+
Nothing on the list is exotic — every red mark is a known construction problem with a known fix. Send yourself the report, or send it to us with the form under your results and get a fixed-price quote on a clean sheet.
Don’t sweat it —
Rather just see it fixed?
A ten-day rebuild retires every red mark at once — and the person quoting it is the person who does it.
One craftsman · One promise · 7–10 days to launch