Process · HVAC Web Designers
The shop manual
Ten days, six steps, zero mysteries.
This is the entire process, published in full — because a schedule you can read is a promise you can hold someone to.
Agencies keep their process vague for a reason: vagueness is where the overruns live. Here is ours in its entirety, dates and all. It moves at this speed not by cutting corners but by cutting hand-offs — the same reason a one-man machine shop turns parts faster than a factory with a suggestion box. When nobody has to explain the job to somebody else, the job just gets done.
- 1
Day 0
The phone call
Thirty minutes, maybe forty. You talk about your company — the towns you run, the jobs you want more of, the software your office lives in, the things about your current site that make you grind your teeth. I ask the questions a builder asks and a salesman never would. By the end you have a fixed price and a launch date. Both are real.
- 2
Days 1–2
The blueprint
Design and copy happen together, because a page is an argument and the words are half of it. You see the homepage and one interior page rendered fully — real headlines, real copy about your actual company, your colors, your trucks. One review round, marked up over a call. No mood boards, no “brand discovery workshops,” no invoice for thinking about it.
- 3
Days 3–7
The build
Every page, written and coded by hand. Integrations wired to your dispatch software. Forms tested against your actual inbox. Speed tuned until the numbers embarrass the competition — then tuned again on a real phone over a cellular connection, because that is where your customers live. You get a progress link, not a progress meeting.
- 4
Days 8–9
The inspection
You walk the site the way you would walk a finished install. Every page, every button, every form, on your own phone. Punch list gets fixed same day. Redirects from every old URL are mapped and tested so your search rankings make the trip with you. Nothing launches until you have signed off on the whole walk-through.
- 5
Day 10
The launch
The switch is flipped in the morning, deliberately — never on a Friday. Search engines are formally notified, analytics start counting, and the lead notifications point at your phone. You go run your company. The site starts running its part of it.
- 6
Forever after
The standing relationship
The builder is the maintainer. Call in eight months wanting a new financing page, and the person who answers wrote the original — no archaeology, no onboarding, no ticket queue. Small changes are usually same-week. The site is treated like what it is: equipment of yours that I installed, and stand behind.
From the counter
Fair questions, straight answers
What do you need from me to start?+
About an hour total: the kickoff call, your logo and photos if you have them, and access notes for your domain. If you have no photos, the art direction briefs specify exactly what to shoot — or we plan professional placeholders until you do.
What if I ask for changes mid-build?+
Small course corrections are part of building; whole new wings are a new estimate, discussed honestly before any work happens. You will never open an invoice and learn something from it.
Why is one review round enough?+
Because the kickoff call was long enough and the blueprint was real enough. Committees need five rounds because nobody agreed on the destination before the driving started. We agree first.
What happens if the schedule slips?+
It has not made a habit of it since 1999. Weather happens — a hurricane, a hospital visit — and if it ever does, you hear it from me directly with a new date, not from silence.
Don’t sweat it —
Day zero is one phone call away.
Thirty minutes on the phone gets you a fixed price and a real launch date. The calendar is the only thing here that ever fills up.
One craftsman · One promise · 7–10 days to launch