ServiceTitan is the most powerful operating system this trade has ever had, and most contractor websites treat it like a fax machine. The form sends an email; someone retypes it; the campaign field says “Website” for every job, which is another way of saying nothing. You are paying for a reporting engine that can trace a dollar from first click to closed invoice, and feeding it mush.
A proper integration makes the website a full citizen of your Titan installation. Bookings arrive as jobs with the right business unit, job type, and campaign attached. Phone numbers swap dynamically by traffic source, so the call from the Google ad and the call from the organic map listing land in different campaign columns — automatically, every time, without a human remembering to ask “how did you hear about us?” and believing the answer.
What gets wired
- Online scheduling against real capacity, straight into dispatch
- Web forms that create Titan leads and jobs — with campaign, source, and landing page attached
- Dynamic phone number insertion, mapped to Titan campaigns for clean call attribution
- Membership promotion on the site, wired to Titan membership types for signup and renewal
- Estimate follow-up automation — open estimates get polite, persistent, scheduled nudges
- Review requests triggered by job completion, routed by technician
- Lead-source, call, and conversion tracking that survives all the way to the invoice
This is the difference between hiring “a web guy” and hiring someone who understands the machine your company actually runs on. When the website, the phones, and Titan agree with each other, your marketing meetings get shorter, your CSRs stop playing stenographer, and the monthly question changes from “did the ads work?” to “which ads worked, by how much, and says who” — with the answer already on screen. If you run Titan, this is the highest-leverage project on this menu.