The work, stated in booked jobs.

Client names are furnished on request rather than printed here — these are working shops, not billboards. The numbers are theirs; the builds are all mine.

◉ Photo to come

Art direction

Kodachrome-style photograph brief: a proud crew of HVAC technicians in matching navy uniforms lined up in front of a row of twelve gleaming service vans at golden hour, Arizona desert and saguaro silhouettes behind, each van door showing a clean retro badge logo. Shot low and wide like a 1960s fleet portrait, deep shadows, warm saturated color.

Custom build · 9 days

The twelve-truck shop that stopped renting its leads

The problem: A Phoenix operation spending five figures monthly on a lead service that sold the same leads to three competitors. Their own site — a 2014 template — booked almost nothing.
The build: Full custom build with emergency-first mobile design, city pages for the East Valley, ServiceTitan booking, and financing woven through every replacement page.
The result: Within one season, their own site out-produced the lead service. They cut the subscription and kept the difference.

◉ Photo to come

Art direction

Halftone editorial illustration brief: a split composition of an old computer tower being lowered into a recycling bin by a smiling serviceman while a sleek laptop rises on a scissor-lift platform beside it, confetti of tiny plugin icons falling away. Cream background, chambray and signal-red inks, 1960s advertising layout with a bold "OUT WITH THE OLD" banner.

WordPress rebuild · 10 days

Six seconds to six-tenths: a rebuild in the Rust Belt

The problem: A Columbus family shop, thirty-one years old, with a WordPress site held together by nineteen plugins. Load time: six seconds. Last hack: recent. Last ranking: falling.
The build: Hand-coded rebuild preserving every URL, every review, and the shop’s beloved 1990s mascot — redrawn, not discarded. Custom CMS so the owner’s daughter runs specials herself.
The result: Load time fell to under a second, the map-pack position came back in a quarter, and the maintenance retainer they had paid for a decade went to zero.

◉ Photo to come

Art direction

Photograph brief: over-the-shoulder shot of a businesswoman at a walnut desk reviewing a large monitor showing a clean retro-styled analytics dashboard with mustard and teal charts; a cup of coffee, a legal pad with handwritten numbers circled, morning light through blinds. Shot like a 1960s LIFE magazine office photo, shallow depth of field.

Dashboard + integrations

The owner who finally saw her numbers

The problem: A San Antonio shop running ads on four channels with four reports and zero idea which channel produced invoices. Marketing meetings ran ninety minutes and settled nothing.
The build: Custom sales dashboard wired to Housecall Pro, call tracking, and every lead form — one screen: leads, sources, close rates, revenue per channel.
The result: Two ad channels were quietly fired within a month. The money moved to what worked. Marketing meetings now run eleven minutes.

◉ Photo to come

Art direction

Retro-futurist illustration brief: a cutaway of a dark house at night, snow falling outside, a glowing phone on the nightstand showing an active call; below the house, a friendly chrome robot at a switchboard connects the call to a technician’s truck already warming up, headlights on in the snow. Deep blue night palette with warm mustard interior light, halftone stars, World’s-Fair poster styling.

AI CSR agent

The cold snap that answered its own phones

The problem: A Columbus contractor losing every after-hours no-heat call to voicemail — and to whichever competitor answered. Overnight answering services kept misbooking jobs.
The build: Custom-trained AI agent on phones and chat, wired to real schedule capacity, with emergency escalation to the on-call tech and transcripts to the dashboard.
The result: Eleven jobs booked its first weekend — two at three in the morning during a cold snap. The answering service contract was not renewed.

I've hired three agencies in twenty years. This is the first time the person who sold me the job was the person who did the job. Turns out that was the feature I'd been paying extra for and never getting.

FFrank D.Two-generation HVAC shop · Tulsa, OK

He told me no twice — things I wanted that wouldn't have worked. An agency would have billed me for both. That's when I knew I'd found the right guy.

MMarisol V.AC & refrigeration company · El Paso, TX

Don’t sweat it —

The next exhibit could be yours.

Every one of these started with the same thirty-minute phone call yours would.

Get my free estimate or call (210) 555-0199

One craftsman · One promise · 7–10 days to launch