Angi, wired in properly.

Angi — the artist formerly known as Angie’s List — sells shared leads: a homeowner fills a form, and that form is retailed to you and several competitors simultaneously. Owners hold strong opinions about this arrangement, most of them printable only in part. The clear-eyed view is that Angi is neither scam nor salvation; it is a volume channel whose economics are decided entirely by how fast you call and how ruthlessly you dispute.

What disciplined operation looks like

• Instant response: shared leads decay by the minute, so new leads trigger an immediate call or text through the automation desk.
• Dispute routine: wrong-area, wrong-service, and unreachable leads get credited, not absorbed as overhead.
• Profile and review upkeep, fed by the same reputation system that runs your Google presence.
• A dedicated cost-per-booked-job line in the dashboard, so Angi competes for budget on arithmetic.

The strategic posture

The healthiest relationship with Angi is optional. Shops that depend on shared leads rent their pipeline at the landlord’s pricing; shops that own an organic machine — rankings, reviews, a site that books — use Angi as marginal volume when trucks need filling and drop it when the math sours. The difference between renting and owning is the entire thesis of the lead-cost ledger, and it applies to no channel more than this one.

If Angi is in your mix, wire it, measure it, and make it earn its seat — the estimate call will price the whole apparatus flat.