ServiceTitan, wired in properly.

ServiceTitan runs the day for a large share of serious HVAC shops — dispatch, pricing, payroll, the whole operation. What it cannot do is make your website talk to it. Most contractor sites sit beside ServiceTitan like two employees who have never been introduced: the website collects a form, somebody reads the form, somebody retypes the form. Every retype is a delay, and every delay in this trade is a customer calling the next truck.

What gets wired

• Real-time online booking that reads your actual capacity and writes jobs straight to the dispatch board.
• Customer records created or matched automatically — no duplicate accounts, no retyping.
• Campaign and source attribution carried into the job record, so the dashboard can price every marketing channel per booked job.
• Membership and estimate follow-ups triggered from job status, not from somebody remembering.

Why it is done by hand

The off-the-shelf connectors treat every shop identically, which is precisely the problem — your business units, your job types, and your capacity rules are the parts that make the schedule yours. This shop wires ServiceTitan through its API directly, mapped to how your board actually runs: which technicians take which job types, which zips belong to which business unit, what an emergency slot is worth holding open for. No middleware subscription, no third bill, no vendor in the middle when something needs adjusting.

The payoff shows up in speed-to-schedule. A customer who books at 9:40 p.m. is on the board by 9:40:04, confirmed by text, sourced to the ad that produced them. Compare that with the morning-after voicemail shuffle and you have found several jobs a month — run your own numbers through the cost-per-job calculator and the missed-call calculator to see what the gap is worth. The website build itself is covered under custom website design; the wiring is where a good site becomes equipment.