Broccoli AI, wired in properly.

Broccoli AI is part of the new crop of answering intelligence built specifically for home services — software that picks up the phone, holds a real conversation, and books the job. For the trade whose whole economy runs through the telephone, the category matters: every study and our own filing on the 2 a.m. economy says the shop that answers first wins, and machines do not sleep through cold snaps.

What integration adds

• Bookings written into your field software as real jobs, not emailed summaries someone retypes.
• Transcripts and outcomes attached to customer records, searchable when the callback comes.
• Answered calls attributed to their marketing source in the ledger like every other lead.
• Escalation rules that route true emergencies to your on-call human, with the machine holding the line meanwhile.

Rented or custom — an honest fork

This shop also builds fully custom AI agents — trained on your scripts, owned outright, no per-seat rent — and will tell you plainly which side of the rent-versus-build fork your call volume justifies. Broccoli and its peers win on speed-to-live; custom wins on fit and long-run cost. Either way, an answering AI that is not wired into dispatch is a very articulate answering machine, and wiring is the part this bench does regardless of whose intelligence answers.

The fork is a fifteen-minute conversation with real numbers — the estimate call is free either direction it points.