Integrations · Email, SMS & voice
Integrations —
MailChimp, wired in properly.
The familiar yellow envelope, connected to your job data so the newsletter finally knows who owns a fourteen-year-old furnace.
Mailchimp is where most small businesses first meet email marketing, and plenty of HVAC shops have an account gathering dust: a half-imported list, a template from two rebrands ago, a last-sent date in a previous administration. The tool is not the problem. The disconnection is. Marketing email earns its keep exactly in proportion to what it knows about the recipient, and everything worth knowing — install dates, equipment age, membership status — lives in your field software, not your Mailchimp audience.
What gets connected
- Audience sync from ServiceTitan, Housecall Pro, or whatever runs your day — automatic, deduplicated, unsubscribe-safe.
- Segments that mean something: system age, last service date, membership status, neighborhood.
- Seasonal campaigns written and scheduled under the email & SMS service — offers, not essays.
- Click-through destinations on real landing pages, tracked through to booked jobs.
From newsletter to instrument
The difference between “our newsletter” and a revenue instrument is targeting: a financing offer sent to owners of aging systems books replacements; the same offer sprayed at everyone trains your list to ignore you. Synced data makes the first kind possible on autopilot — and the results land in the dashboard as jobs and dollars, not open rates, which is the only scoreboard this shop reports on any channel.
If the dusty account sounds familiar, the revival is quick and flat-priced — one call scopes it.
Also on this switchboard
Don’t sweat it —
Wire MailChimp into the machine.
One call scopes the connection: what you run, what your office retypes by hand, and what should be happening automatically by Friday. The estimate is free and the person quoting it does the wiring.
One craftsman · One promise · 7–10 days to launch